Let’s grow your business. Together.

Bringing artistry to strategy. Your brand comes to life.

Where I Shine

  • Support your GTM teams with marketing materials every step of the buyer’s journey. Targeted campaigns to your ideal customer that follow the K12 school year calendar and sales cycle. Outreach that breaks through the noise and yields a higher return on invested time and resources.

  • Bring strategy and structure to your revenue team. Repeatable, scalable growth begins with defining why your buyer, buys. Capturing what steps your customers took to became a customer and translating that journey into a framework to drive marketing, coaching and forecasting. As a hands-on-leader, Sarah rolls up her sleeves to understand the competitive landscape, the buyer journey and obstacles sellers encounter throughout the sales process. Relationships are foundational to successful teams and Sarah establishes trust, safety and security to ensure GTM teams are successful and satisfied in their work.

  • HubSpot and Salesforce are the center of the GTM ecosystem to support and accelerate revenue teams. When setup correctly for the K-12 market, revenue teams are enabled to work efficiently and effectively. Sarah is also a leader in adopting the newest sales enablement tools and technologies. AI is the way forward!

  • Events big and small. We’ve got you covered! Maximize your events budget with expert partnership. Coordinated socials, booth design & unique swag, supported with strategy and execution.

  • I bring experience across both public and private sectors, serving markets that include K–12 education, college admissions, workforce and career development, postsecondary education, global K-12, B2C, and government contracts through state Departments of Education. I am able to skillfully navigate both long, complex sales cycles with high ARR, as well as high velocity, transactional deals.

  • I have experience selling and supporting organizations that provide:

    • Hardware

    • SaaS

    • Professional Service Agreements attached to SaaS

    • Insurance

    • Subscription

    • Consumption based

    • Professional Services

    • Transactional

  • I have experience strategically navigating:

    • BBB of K12 sales

      • Bid (RFP Process)

      • Board (School Board Approvals)

      • Budget (using allocated funds at a state, district and school site level to purchase)

    • Braided budgets

      • How to access, document and justify.

    • Grants

Experience

Several pink and yellow flowers, some in bloom and others in bud, on tall green stems against a pale sky.

What are GTM professionals saying about working with Sarah?

“Sarah is one of those rare leaders who leads by doing, artfully bringing out the best in every person and project. She’s a powerful interdepartmental bridge, understanding the complete customer life-cycle in the education space and setting KPIs that keep customer success in focus””
— Ray Weaver, Founder of BPM GTM Education
“She sees opportunity when others see obstacles. Her creative thinking and ability to open doors, even in challenging circumstances, are nothing short of impressive””
— Jimmy Montchal, Founder of Guided Growth Marketing
“Her technical expertise and ability to translate value into a sales rep’s daily workflow have empowered me and others on our team to work more efficiently and strategically. We are all more successful because of Sarah.”
— Barb Bua, Top Performer and Multi-Year President Club Attainer